About Us

Where African Elegance Meets Effortless Glamour

At AutoGele by Abeke, we redefine traditional African headwear for the modern woman — blending cultural heritage with effortless luxury. Our signature custom gele designs bring the richness of Yoruba tradition into contemporary spaces, making glamorous beauty accessible, convenient, and unforgettable.

Founded by Oluwafunmilola Olurinola, also known as Abeke, a visionary milliner and beauty entrepreneur with over two decades of experience, AutoGele is home to the original Velcro-fastened gele — the first of its kind. This revolutionary design empowers women to crown themselves with confidence in seconds, without compromising on elegance or authenticity.

Our headpieces are more than accessories — they are artisanal heirlooms. Every piece is handcrafted from scratch, using ethically sourced, premium-quality materials including traditional Aso Oke, Ankara, Adire, Wax prints etc
Each design is steeped in intention, excellence, and a commitment to preserving African identity through sustainable luxury.

To us at AutoGele by Abeke, every woman is a Queen and every Queen deserves a crown that fits beautifully, effortlessly, and royally.

Meet Our Founder

Oluwafunmilola Olurinola, fondly known as Abeke, is a celebrated beauty entrepreneur, milliner, and the creative visionary behind AutoGele by Abeke. With over two decades of experience in the beauty and fashion industry, Abeke has carved a niche as a trusted authority in African-inspired glamour and innovative headwear design.

Driven by a desire to make traditional gele more accessible for the modern woman, she invented the original AutoGele — a ready-to-wear, Velcro-fastened headpiece that combines the elegance of cultural heritage with the ease and speed of contemporary styling.

Her passion for excellence, cultural preservation, and the empowerment of women has earned her recognition across borders, transforming what was once a tedious process into a luxurious, effortless statement of identity and royalty.

Under her leadership, AutoGele by Abeke has grown into a globally respected brand, offering handcrafted, ethically sourced headwear that crowns every woman with confidence, dignity, and style.

Abeke’s mission is simple but powerful: to make every woman feel like the Queen she truly is.

Mission Statement

At AutoGele by Abeke, our mission is to celebrate and elevate the modern woman by creating timeless, custom headpieces that blend cultural heritage with innovation, elegance, and ease. We are committed to craftsmanship, ethical practices, and empowering every woman to wear her crown with pride, beauty, and confidence.

Vision Statement

Our vision is to become the global symbol of African luxury headwear redefining tradition, setting new standards of convenience and sophistication, and crowning a generation of women who embrace both their roots and their reign.